Best places to advertise dating sites. How to Advertise on Dating Sites.



Best places to advertise dating sites

Best places to advertise dating sites

Their ad is not about selling you on signing up for their offering. Instead they position themselves as a resource to help you find the top online dating sites. One thing to point out about this ad is something not many people pay attention to in AdWords… the domain name.

In addition, they effectively use Sitelinks the blue links under the ad , which can help increase CTRs and get prospects more quickly to the most relevant page on a site. And, lastly, they have a call to action in the copy which tells people what to do when they get to the site—compare reviews and sign up for free.

Just want to point out that having a lot of copy is not necessarily a bad thing. It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see.

Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition.

The ad also asks a question another effective strategy to test in your ads and has a clear call to action that offers the benefit of seeing Pics and Profiles for free.

No fancy header at the top. Average ad position is something worth testing in AdWords. Being in the 1 or 2 spot may not be the most profitable spot for you. The ad is fairly straight forward and, like Match. If you scroll under the form, there actually is a lot of copy on the page. The copy lays out the main sales arguments for using eHarmony.

This site, like consumer-rankings. Their ad has many of the same things we talked about in the consumer-rankings. And, the landing page has a similar layout as well. The focus is mostly on the table that compares the various dating sites with links to the sites.

But overall, the ads and landing pages of these two comparison sites are very similar. What stood out to you about the ads and landing pages for these sites? Share your thoughts in the comment section below.

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The Best Online Dating Site 2018



Best places to advertise dating sites

Their ad is not about selling you on signing up for their offering. Instead they position themselves as a resource to help you find the top online dating sites. One thing to point out about this ad is something not many people pay attention to in AdWords… the domain name. In addition, they effectively use Sitelinks the blue links under the ad , which can help increase CTRs and get prospects more quickly to the most relevant page on a site.

And, lastly, they have a call to action in the copy which tells people what to do when they get to the site—compare reviews and sign up for free.

Just want to point out that having a lot of copy is not necessarily a bad thing. It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see.

Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition. The ad also asks a question another effective strategy to test in your ads and has a clear call to action that offers the benefit of seeing Pics and Profiles for free. No fancy header at the top. Average ad position is something worth testing in AdWords. Being in the 1 or 2 spot may not be the most profitable spot for you.

The ad is fairly straight forward and, like Match. If you scroll under the form, there actually is a lot of copy on the page. The copy lays out the main sales arguments for using eHarmony. This site, like consumer-rankings. Their ad has many of the same things we talked about in the consumer-rankings. And, the landing page has a similar layout as well. The focus is mostly on the table that compares the various dating sites with links to the sites. But overall, the ads and landing pages of these two comparison sites are very similar.

What stood out to you about the ads and landing pages for these sites? Share your thoughts in the comment section below.

Best places to advertise dating sites

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4 Comments

  1. Many have more advanced matching algorithms along with other bells and whistles, and because you must pay to use them, they tend to attract those who take online dating — or casual hookups , as the case may be — a little more seriously. It's been online longer than I have -- since ; it's the biggest online dating site along with AdultFriendFinder ; and it makes a lot of money.

  2. If your website is targeted at a local audience, offline ads may be one of the most effective means to promote. Usernames are why dating sites can't grow on their own, like social networks. They wish they could advertise on Facebook too.

  3. The platform provides a feature-packed online dating experience that doesn't cost you a dime.

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