History[ edit ] The company was founded in by Ramu Yalamanchi. John joined the company as President and CTO. Hi5 had many typical social networking features, such as friend networks, photo sharing , user groups, and status updates. In a redesign, hi5 added a number of features oriented toward gaming and entertainment.
Users can also upload photos and create personal photo albums where other users can post comments. Users can also send friend requests via e-mail to other users.
When a person receives a friend request, he may accept or decline it, or block the user altogether. If the user accepts another user as a friend, the two will be connected directly or in the 1st degree. The user will then appear on the person's friend list and vice versa. Some users opt to make their profiles available for everyone on hi5 to view. Other users exercise the option to make their profile viewable only to those people who are in their network.
In early , hi5 began to evolve from a social network into a gaming network. In order to join hi5, you must be 18 or older. With Tagged's acquisition of hi5, their gaming platform changed from third-party developed games to games developed by Tagged's in-house team.
Tagged noted that hi5's games weren't as "vibrant" as they could be. Tagged has seen better results from their own games. According to comScore, hi5 ranked as the 6th most trafficked online gaming site. In , it was ranked 37th in the world only among people who have the Alexa toolbar installed on their browser  but only 84th in the US. In October, hi5 announced Sociopath, a set of tools designed to make it easier for developers to bring their game to the hi5 platform.
A major part of the program was the implementation of Facebook compatible APIs, which simplified the process of bringing games already developed for Facebook to hi5. Sociopath also introduced anonymous play to the site, making it easier for gamers to play games immediately without first having to provide registration info. Sociopay was intended to help hi5 to better monetize users, increasing revenues for themselves and developers.
Sociopay automatically adjusts the prices for hi5 coins based upon a user's region, capitalizing on hi5's international success and helping to monetize users from many different economies. Sociopay also helps monetize users less likely to purchase coins by instead serving them advertisements.