We can recognise three types of dating services based on how they are monetized. Freemium model Access to the main service features is absolutely free of charge. However, if a person wants some extra perks, they can pay for it. Another example is the Tinder app with its Boost feature that makes someone a top profile in the area, or the Super Like to let someone know that they really stand out.
Paid services may include access to the multimedia content, mailbox, messengers or video chats, sending virtual gifts, and many other features. An example of a subscription-based website is eHarmony. A site owner can allow free access to limited site features, run free trials or demand payment right from the start.
Combination of paid services and subscriptions The third model combines the membership system and payments for standalone services. This combination works well if, for example, you allow exchanging emails within a membership period. And when the site member exceeds this number, they can pay extra to up the limit. These are a few examples of the paid services and options available in the PG Dating Pro dating software: Access permissions functionality includes two modes of operation.
One is the general mode where everyone is supposed to upgrade their membership in order to be allowed access to this or that site section. The other is the gender-based approach that distinguishes between permissions for men and women or other user types.
Alternative ways to earn with your dating site Advertisement earnings may come from many sources: You can also sell merchandise in an online gift store, by organising offline dating events, running a blog, launching a matchmaking or a consulting service, partnering with flower delivery services and so forth. Google AdSense is the best contextual advertising service there is: Affiliate programs By participating in the affiliate programs, you can profit from advertising goods and services of third-party companies.
The main difference between an affiliate program and other methods of earning money is that you get paid for the outcome: Some programs are based on a pay-per-click system — you get paid when someone comes to the target website from your website by a redirect. Other programs pay you for demonstrating the advertising material.
This is an example of a banner exchange network for the online dating business. Direct cooperation with advertisers You can get in touch with an advertiser directly or publish your own pricing list for the advertising space. Advertisers can pay a lot of money for advertising on a popular website. Create a media kit A media kit is a one-page information guide that will help prospective advertisers to get to know your site at a single glance. Check other sites in your niche Look at other sites in your niche and find out who is advertising there.
If they do it there, they will probably be interested in advertising on your website as well. The Dating Pro software can be enhanced by the Banners add-on. It will let you place ads on different pages of your dating site and track the click statistics. You can select the size, the number of banners per location, and set the rotation time to find what works best for your income.
Be sure to continuously attract new members to your site and keep them engaged and returning to your site for more interesting content and activities. Start your free day trial of Dating Pro Please fill in the blank fields. Please indicate your email.