How to promote a dating site for free. 7 Ways to Promote Your Dating Site on a Tight Budget.



How to promote a dating site for free

How to promote a dating site for free

Reddit 21 Shares Love is in the air… Actually, love is in the smartphones because dating apps created the perfect atmosphere for their users to find the perfect partner. In that case, we can share with you some efficient methods to promote your dating app. You just need to pay attention to details and everything will be fine! As usual, we check App Annie for this section. Instead, dating apps are included in Lifestyle apps. If you take a look at the image below you can see that even if there are other types of apps included here, many dating apps still occupy the first positions.

For Android devices we can talk only about dating apps and we will analyze the situation when it comes to choose a business model. This discussion is relevant also for iOS apps.

In the paid section we found just 7 apps and that makes sense. Who would pay for an app when there are so many free alternatives? Top grossing apps show us that the best solution is to allow users to download the app for free and to offer them premium items when they become interested in your product.

Subscriptions work very well in this case. Taking into account the huge number of dating apps and that some of them are already too popular to compete with, you must find a way for making your app visible from the start. Ask us if you have doubts! Additionally you can focus on social media which is the place where potential customers can discover your app. As you well know, there are two options: The second choice is a lot faster, but more expensive because you need to create smart campaigns based on paid ads.

At this point, you have to be aware because there are certain restrictions regarding targeting options when it comes to promote dating apps on Facebook. As an example, you can check the campaign launched by Jfiix. For this reason you need to find your special niche. There are thousands of dating apps out there yes, we said that before! You need to keep in mind that users who want to meet their love have their own ambitions and preferences. For example, Bumble allows women to remove the waiting or the awkward moments and to make the first step when it comes to start a conversation with a potential date.

There is a reason why so many people choose to download an app when they want to find their love. Because it is easier to start a conversation without the stress caused by face — to — face meeting. Eliminate this aspect and make users understand that they have nothing to lose if they try your solution.

Meanwhile, you should design a simple app with a friendly interface that allows users to reach their goals. It is impossible to talk about dating apps and not mentioning Tinder which continues its leadership in this category. Swipe left or right! Even game development studios borrowed this concept for their products. Now that your app did a perfect job it is time to take advantage and to spread the word about this success.

Encourage users to tell their story because nothing is more inspiring than real people who obtained what they wanted after using your app. The same technique was applied by Match. Moreover, the company expended their solutions and created mobile apps for all platforms.

Going back to your product, there are various methods available for convincing users to talk about their experience but we recommend you to focus your attention on user generated content and to create a campaign rewarding customers for sharing photos. Those are real proofs that show how happy they are with their new partners.

Final Thoughts It is a harsh world out there for app owners and for single people. Even if the first group can help the second one and vice versa, they need a common space where to meet. And that suitable landscape is created by marketing tools. We just presented you some of them. Now, it is your job as a marketer to provide the right atmosphere that will help the app to grow and users to find the dating solution specially created for their needs.

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How To Get More Traffic To Your Website - How To Promote Your Website And Increase Traffic!



How to promote a dating site for free

Reddit 21 Shares Love is in the air… Actually, love is in the smartphones because dating apps created the perfect atmosphere for their users to find the perfect partner. In that case, we can share with you some efficient methods to promote your dating app. You just need to pay attention to details and everything will be fine! As usual, we check App Annie for this section. Instead, dating apps are included in Lifestyle apps.

If you take a look at the image below you can see that even if there are other types of apps included here, many dating apps still occupy the first positions. For Android devices we can talk only about dating apps and we will analyze the situation when it comes to choose a business model.

This discussion is relevant also for iOS apps. In the paid section we found just 7 apps and that makes sense. Who would pay for an app when there are so many free alternatives?

Top grossing apps show us that the best solution is to allow users to download the app for free and to offer them premium items when they become interested in your product. Subscriptions work very well in this case. Taking into account the huge number of dating apps and that some of them are already too popular to compete with, you must find a way for making your app visible from the start. Ask us if you have doubts!

Additionally you can focus on social media which is the place where potential customers can discover your app. As you well know, there are two options: The second choice is a lot faster, but more expensive because you need to create smart campaigns based on paid ads. At this point, you have to be aware because there are certain restrictions regarding targeting options when it comes to promote dating apps on Facebook. As an example, you can check the campaign launched by Jfiix. For this reason you need to find your special niche.

There are thousands of dating apps out there yes, we said that before! You need to keep in mind that users who want to meet their love have their own ambitions and preferences.

For example, Bumble allows women to remove the waiting or the awkward moments and to make the first step when it comes to start a conversation with a potential date. There is a reason why so many people choose to download an app when they want to find their love. Because it is easier to start a conversation without the stress caused by face — to — face meeting.

Eliminate this aspect and make users understand that they have nothing to lose if they try your solution. Meanwhile, you should design a simple app with a friendly interface that allows users to reach their goals. It is impossible to talk about dating apps and not mentioning Tinder which continues its leadership in this category. Swipe left or right! Even game development studios borrowed this concept for their products.

Now that your app did a perfect job it is time to take advantage and to spread the word about this success. Encourage users to tell their story because nothing is more inspiring than real people who obtained what they wanted after using your app. The same technique was applied by Match. Moreover, the company expended their solutions and created mobile apps for all platforms. Going back to your product, there are various methods available for convincing users to talk about their experience but we recommend you to focus your attention on user generated content and to create a campaign rewarding customers for sharing photos.

Those are real proofs that show how happy they are with their new partners. Final Thoughts It is a harsh world out there for app owners and for single people.

Even if the first group can help the second one and vice versa, they need a common space where to meet. And that suitable landscape is created by marketing tools. We just presented you some of them.

Now, it is your job as a marketer to provide the right atmosphere that will help the app to grow and users to find the dating solution specially created for their needs.

How to promote a dating site for free

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5 Comments

  1. Trek Passions , for example, helps lonely Trekkies find love. Promoting your dating website is a hard task that requires both dedication and enthusiasm.

  2. Some things like reposting and sharing news in social media do not require much time. Encourage users to tell their story because nothing is more inspiring than real people who obtained what they wanted after using your app.

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