Since Dating is actually one of my favorite verticals, I decided to write a full article about it. Dating is one of the businesses that are still growing, with more and more people moving online and using the internet to connect with others. Here is a rather funny story for you if you want to read about it more, a dating site in Japan had only 1 real female member … out of 2.
And they are willing to pay for that. Not every dating offer accepts all the following models, but pretty much any affiliate networks will have some offers for any mentioned model. SOI leads are very easy to make, and I would suggest to start with these, in case you are new with dating.
As you could surely guess, SOI leads are also usually paid the least for. The easier something is to convert, the lower the payout usually is. Which is not a bad thing necessarily. Lower paying offers can actually make you more money, they are easier to test and require lower initial testing budget.
This is the next step from SOI, one more action is required form the user — email verification. The standard flow is still simple: The additional verification can also be a profile creation, the need to upload a photo, sending a message to someone or opening the mobile app … One way or another, DOI offers always have somewhat worse conversion rates and not every SOI member actually converts into a DOI either.
The willingness of users to confirm their email depends on the overall picture of the audience you target for. And also on the offer type. You will always have a higher conversion rate on desktop offer, compared to mobile offers. For user it is easier to access the mailbox on the computer. If to look in general. The more memberships you can sell, the larger revenue share you can get. The better dating site you promote, the longer your members will keep on renewing, which means more revenue for you.
Truth to be told, this model is the most complicated to work with for affiliates running paid traffic. The reason is simple, you need to wait up to 6 months, if not longer, to see the full potential of the memberships that you sold, which is a large problem when optimizing your campaigns.
The way it works is: PPS is also very resistant to quality problems, credit card fraud and unusually short membership durations are the only posible problems basically. This is the safest model for any dating site owner by far. Again, your revenue matches with your spend, but you have less info for optimization. My recommendation to whoever asks about what models to work with would be like this: Definitely start with SOI offers, those are the easiest to optimize and the perfect choice for testing.
Move to DOI offers once you got the basics nailed down and learn how to work with them. Advanced dating affiliates should start to work closely with their AMs and learn what methods produce the most paying members, focus on those and switch part of their traffic to PPS or Revshare once they know what traffic converts into paying members.
Mainstream dating works very well with other smaller social networks, native ad networks, it converts targeted email traffic like a charm … it takes some effort, but there is a lot of money to be made there. Just like with mainstream dating, niches work well in adult dating too — there are sites for all the most popular fetishes, including the most awkward ones.
Adult is profitable, but we are still winning with mainstream offers. Because of our unique conditions with mainstream dating projects, many affiliates are working with them through us. There are many traffic types that you can choose to promote dating offers with, and you can also build your funnels in several ways.
The question is, how complicated setups you want to go into … are you looking for something simple to setup and get fast results… or are you looking for a sophisticated solution that will take a lot of time and effort to put together. On one hand, you could simply buy some POP traffic from a traffic network and send it to a dating offer … this would be the simplest approach. On the other one, you could setup your own lead capture funnel, buy highly targeted adwords traffic, sort the users based on some questionnaire and then try to up-sell them to dating sites matching their profile.
So, instead of confusing you even more, or giving you false hopes for fast and easy solutions … let me give you some advice or best practice tips, based on my own experience with promoting dating offers. Sending traffic directly to the dating offers, will most likely result in poor numbers — unless you can target very precisely or pre-qualify the visits somehow. POP traffic usually causes the most quality problems, banners and text links work the best.
Email traffic is also awesome, but usually the most expensive. POPs are not the best choice for dating many advertisers forbid this traffic type, because quality is really bad. For adult dating — banner is the best choice. Quality is good, and advertisers are usually happy with such traffic.
Good looking, attractive … but REAL looking females will work the best for any creative materials. The right female on your banners and landing pages can literally make or break your campaigns. Every experienced dating affiliate understands the need to test large quantities of banners and landing pages, they tend to burn out pretty quickly — especially in adult dating. If you have Asian women on your banners, make sure there are Asian women also on the Landing Page and on the Offer itself, for example.
Point 2 is related to this one, the angle starts with the choice of the imagery. Keep that in mind! Mainstream dating converts well by using reviews or classifieds-style Landing pages… Illustrated stories erotic can convert both mainstream and adult dating offers… Feel free to build your angles around this too.
Focus on Lead Quality: Focus on older demographics, do not mislead your users, do not promise everything for FREE, explain the registration process and focus on quality traffic sources. Test a lot of offers: In order to find some, you need to test a lot of various offers from a range of advertisers.
This is one of the reasons why I always recommend new affiliates to start with affiliate networks, instead of trying to work with direct advertisers. Every direct advertiser has a limited amount of offers, while an affiliate network can have literally hundreds of them to choose from.
Feel free to work with direct advertisers too, later on, but definitely start with affiliate networks — the pros absolutely out-weight the cons in the beginning.
All the advanced affiliate with high budgets are targeting US or UK, if you step in, you will get burned. You will just burn money there and leave with no results. There are still a lot of tier-2, tier-3 countries with virgin online users who are excited to click that red button on the adult ad and sign up.
Latam and Africa are the hot spots to target, where internet is developing, you have less competition and much more eager users there. XXX of daily profits is something that only larger teams can make.
Many people also feel unsure when choosing a GEO to target with their dating campaigns. They are afraid that a smaller GEO cannot make a solid profit for them. XXX per day in profit.
Evgeniy pretty much confirms this: From time to time it depends, but we always try to keep them earning more, providing new landings, offers, bumps etc. The dating vertical is a very competitive one, just like any vertical that has been running stable for so many years.
In order to succeed in such a competitive space, you need every advantage that you can get. One of the most obvious advantages that you can get, is having higher payouts than your competitors. Every affiliate network has certain margin that they are working with and obviously, they can decide to sacrifice part of it and give it to their affiliates. And as you can guess, they will give it to their large affiliates, that they have good relationship with. In order to become a valued affiliate, you need to send solid volume and basically act like a reasonable person.
Treat your AM as a friend and not your slave, they will return the favor. Try to work closely with a limited amount of quality networks, instead of sending 1 lead to each of 20 networks that you have accounts with. Definitely test more networks, but try to focus on a limited amount of them and show them you mean business. In case you want to test the dating vertical, feel free to register with them and test some of their offers.
So I feel safe to recommend them here on my blog. As always, I asked for a bonus for my readers and they delivered. I prepared 15 questions for Evgeniy and would like to present you with the answers now, there is some solid info in them. What are your strongest GEOs? Where do you see your affiliates making more volume — mainstream or adult dating? Because of our unique conditions with dating projects, many affiliates are working with them through us.
In other situation, I would suggest that adult is the most profitable. At first, mainstream dating is kinda harder to work with. Nowadays, users have a variety of free dating apps, much popular and trustful, than some small websites. There is way less motivation to use hardly known dating app and to pay for it. So you are always in the search for new sources. Also, if you use adult traffic source for mainstream offers, most of advertisers will easily ban you.
So you are always on the line. Actually, adult industry in some way took part in the development of live-streams, credit card processing, and even in the development of affiliate marketing at overall. Adult existed for a long time before mainstream Internet giants had appeared.
Which ones is the most popular with your affiliates? You depend on the quality of the product. Such is my experience, can you confirm that? But it all depends on the budgets you have and ready to spent. The tricky thing is you still earn approximately the same money in both cases.