Strategic Analysis with current research! This business plan will also showcase the expected financials and operations over the next three years.
The Online Dating Website, Inc. The Company was founded in by John Doe. These types of websites have become popular over the last three years, and many successful relationship have formed from people that meet online. The social taboo of meeting someone from an internet based platform has dissipated substantially in the last five years. The Online Dating website will also generate revenues from in-house advertising programs.
The third section of the business plan will further describe the services offered by the Online Dating Website. The interest rate and loan agreement are to be further discussed during negotiation. Doe has more than 10 years of experience in the online and Internet industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years. The Company is registered as a corporation in the State of New York. Below is a breakdown of how these funds will be used: Doe is not seeking an investment from a third party at this time. Doe may seek to sell the business to a third party for a significant earnings multiple.
Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Online Dating Website. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings. At the onset of operations, Management will aggressively reinvest this revenue stream into additional marketing campaigns so that the Company can increase its visibility throughout the Internet.
These advertisements will be sold directly to advertisers rather than through a third party system. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period.
However, recent worldwide economic indicators suggest that the aggregate worldwide economy may miss a recession, but experience a period of prolonged sluggish growth. However, the Online Dating Website will generate recurring streams of revenue on a monthly basis, which will ensure the continued profitability of the www.
With the vast availability of Internet access, many businesses are now seeking to generate a recurring stream of income by licensing software and content for a monthly or yearly fee. The Internet subscription industry began with adult entertainment websites that charge a monthly fee for access to their adult content.
Many Internet studies have shown that the adult entertainment industry is actually responsible for a significant amount of e-commerce development, including the online subscription model. This is in addition to the technology developed by these firms to manage monthly online subscriptions. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc 4.
The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. Below is an overview of the marketing strategies and objectives of the Online Dating Website. Doe intends to use a high impact marketing campaign that will generate a substantial amount of traffic to www. These strategies include the use of search engine optimization and pay per click marketing.
For instance, when a person does a Google search for online dating websites, the Company will appear on the first page of the search. SEO firms place text and tags on the website to increase the rank of a specific website.
This strategy is expensive, but the results can be phenomenal if this marketing strategy is properly executed. This strategy will be used until the Company gains momentum.
You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
For each owner or key employee, you should provide a brief biography in this section. However, the Company will also generate monthly subscription based revenues that will ensure the continued profitability of the Online Dating Website.