Next week, the company plans to unveil software to help cure people of their iPhone habit. On Monday, Apple will hold its annual Worldwide Developers Conference in San Jose, where it will lay out its software strategy for the next year and tease future hardware ambitions. Typically when the company upgrades the operating systems that power the iPhone and iPad, Mac, Apple Watch, and Apple TV, it touts enhancements that tie people ever closer to their devices and keep them engrossed in the latest apps and games.
This year, Apple will highlight the opposite: Apple engineers have been working on an initiative dubbed Digital Health, a series of tools to help users monitor how much time they spend on their devices and inside of certain applications. The Cupertino, California-based technology giant responded by saying it would add more "robust" parental controls to monitor the use of its products.
Rising concern about smartphone addiction is less of a threat to Apple than other big tech companies. At its own developer conference in May, Google emphasized similar tools. The company plans to show off its prowess in augmented reality by upgrading relatively new tools for iPhones and iPads.
Chief Executive Officer Tim Cook sees the technology as potentially revolutionary as the smartphone. As part of new software called "ARKit 2. Another mode allows objects to be dropped into an area and virtually remain in place. Mac Software The iPhone and iPad are the top mobile platforms for developers to make money from apps.
In the first quarter of this year, consumers spent 85 percent more on iOS apps than Android programs, according to mobile data-analytics firm App Annie. In recent years, Mac software has taken a back seat to new features for iPhones and iPads, which makes sense given that those iOS devices generate about two-thirds of Apple revenue.
But the Mac is still an important product for developers and users, and Apple will update the software again this year. The focus this year will be on integrating more deeply with iOS. The company has been working on a project that would let iOS apps run on Macs, which executives could discuss as early as this year. But this year, a suite of new gadgets is unlikely.
MacBook Pro laptops Photographer: These changes will be the most notable external enhancements since the Watch launched about three years ago, but the new models will still support watch bands from earlier models, another person said. The iPhone maker has released minor updates to its Apple TV software, branded as tvOS, annually at its developers conference since revamping the device in Apple eventually hopes to make the Apple TV the main viewing hub for its upcoming war chest of original video, so the company will need to maintain interest in the device.
On its phones, it plans to add more predictive Siri features this year, Bloomberg reported earlier this year. More significant changes will take time. Apple recently poached top Google AI executive John Giannandrea, after criticism about slow feature development compared to the competition.