Except this couple started in Instagram fan-fiction first. Millennials had Kimye and Hiddleswift. The series has already raked in over 55 million views in its first season. Annie and Hayden are both massive social media celebrities in their own right, but when they first appeared in a vlog together earlier this year, their fans became enamored with the idea of the two as a couple. Fans have seen Annie throw temper tantrums, lose her first tooth, begin school, learn to ride a bike, and enter puberty.
Naturally, when she began spending time with a boy for the first time at age 12, her online fanbase of nearly 20 million followers across social platforms freaked out. The boy in question was fellow social media star Hayden Summerall. Summerall had become huge on Instagram and Musical. Cheat Sheet A speedy, smart summary of all the news you need to know and nothing you don't.
You are now subscribed to the Daily Digest and Cheat Sheet. We will not share your email with anyone for any reason. In a video uploaded to the Bratayley family channel on April 13, , Hayden can be seen hanging out with Annie and her family at a pizza shop doing cartwheels, splits, and grabbing the vlog camera to do silly impressions of Annie.
As the two tweens appeared together on screen for the first time, comments flooded in. Fans attempted to decode the body language of the two young stars throughout their shared few minutes on screen. Fans construct elaborate storylines that play out in the form of fake text message exchanges among Annie, Hayden, and their other social media celebrity friends like Maddie Ziegler on Instagram.
Throughout the summer, the Hannie fandom spread like wildfire across Instagram, Tumblr, Musical. As the Hannie fandom grew, entertainment executives took notice.
Rob Fishman, founder of Brat , a media company that develops scripted shows for Gen Z, said he first became aware of Hannie in late summer and immediately saw an opportunity to capitalize on the mania.
Hannie stans went wild when the show launched. They felt like they had willed the show into existence through months of work online. Though teens are notorious for their short attention spans, fans were glued to Chicken Girls episodes, and the show saw record completion rates on each episode. I think that Hayden and Annie are really rootable. They embody a lot of the relationshipgoals that a lot of younger kids aspire to.
I met this girl almost 8 months ago and in only 8 months we have traveled the world, recorded songs, filmed some amazing music videos, filmed shows, and about to film a movie together. How do I get to be so lucky to have so much fun in such a short time.
But with YouTube life often imitates art imitating life, and the lines between fantasy and reality can become blurred. YouTube stars ultimately make a living on generating views, and young stars have become acutely aware of the boost in viewership a fake romance can generate. Just earlier this year he was romantically linked to Mackenzie Ziegler, a YouTube star who previously appeared on the show Dance Moms.